Known for their decadent, oversized cookies, Crumbl Cookies has become a favorite destination for those looking to indulge in a sweet treat. Every week, Crumbl releases a new lineup of cookie flavors, and fans eagerly flock to their nearest location to try them out. For many, visiting Crumbl has become a bonding experience with friends. Groups often rush to the nearest location to taste-test the latest creations and share their thoughts on social media.
The popularity of these desserts can likely be attributed to the way they market. Crumbl cookies are more than a delicious treat — getting Crumbl can be a fun activity to do with friends. Groups will go to Crumbl together, order a box of cookies, and film their reactions as they sample each one. It’s a way to bond over a shared love of sweets and create lasting memories. Plus, the videos often capture the joy and laughter that come with trying something delicious and new.
Crumbl’s menu is not just limited to cookies. They also offer cookie dough, cake cups, and their new mini cookies. With great flavor comes a hefty calorie count. Many of their cookies pack a punch, often containing upwards of 600 calories each. But the new minis provide a slightly less indulgent option for those who want to sample multiple flavors without the guilt. The cookie dough is a nostalgic throwback, perfect for those who love the raw, unbaked version of their favorite treat. Cake cups offer a layered dessert experience, combining cake, frosting, and other toppings in a convenient cup.
Part of the appeal is the variety of flavors Crumbl offers. From classic chocolate chip to more adventurous options like fruity pebbles or birthday cake, there’s always something new to try. Among the most beloved flavors is the iconic pink sugar cookie, a staple that used to have a permanent spot on the menu but now has become a rarity that fans crave 24/7.
“I think, personally, they should take the chocolate chip off the weekly menu and put the pink sugar in every week.” Senior Alison Palmer said.
The ever-changing menu keeps fans coming back, always curious about what delicious surprises Crumbl will unveil next. This anticipation creates a buzz, with people lining up or setting reminders to get their hands on the newest cookies as soon as they drop.